Data decay is the gradual loss in data accuracy, coverage, and reliability. It’s simply the idea that even the best quality data will deteriorate over time.

Data decay affects critical functions across your organization — and ultimately impacts your bottom line.

If current pandemic-induced lockdowns continue through June, more than thirty percent of small businesses may be forced to close permanently, according to a study by Main Street America. While small businesses experience tremendous challenges, this is also an unprecedented time for the lenders serving small businesses during COVID-19.

Successful marketers know that high-quality leads or prospect data is the foundation of any effective strategy.

In this post, you’ll learn what small business data is and why it’s useful for B2B marketing.